Emily James spent more than a year embedded in activist groups such as Climate Camp and Plane Stupid to document their clandestine activities. With unprecedented access, "Just do It" takes you behind the scenes of a community of people who refuse to sit back and allow the destruction of their world.
Torpedoing the tired cliches of the environmental movement, "Just Do It" introduces you to activists who super-glue themselves to bank trading floors, blockade factories and attack coal power stations en-masse, despite the very real threat of arrest.
The film is a story of people standing up for what they believe and making themselves heard, and it needed to be told without the creative constraints of traditional production models or the editorial control of big investors. A truly independent project, "Just Do It" was made possible through 500 crowd funders, an army of over 100 volunteers, a slate of indie film giants and a handful of foundation grants.
On April 30, in preparation for May Day, Occupy.com will host a free 24-hour screening of the full-length film. Be sure to tune in!
Filmmaker: Emily James